For the Schick Hydro global relaunch, we got up close and personal for a more sensitive modern man looking for an intimate, loving relationship between his skin and his shave. This led us to, “Your Skin Has Feelings.”

Returning for the premiere of its fifth season, Game of Thrones was looking to break new fan engagement records. So we tempted everyone with a challenge: #CatchDrogon, the first worldwide social dragon hunt. To do this, we completely gamified Twitter, setting the rules that fans must set bait, wait and - if Drogon appears - retweet him within two minutes. Otherwise, he'll be gone.

By premiere time, we not only added 45,000 new followers for GoT on Twitter, but #CatchDrogon saw over 1.03 billion impressions. 

State Farm agents and NBA point guards have one thing in common: they were born to assist.  So we created twins Cliff and Chris Paul, brothers separated at birth whose story, chapter by chapter, creates an assist fable. 

To bring Cliff Paul to life for fans, we collaborated with Jordan brand to create his signature argyle and Cliff touches in the launch of Jordan CP3 on iD.  This resulted in the first shoe and apparel line that's Worn to Assist from the brothers who were Born to Assist.  

The US Open is not just tennis. It’s tennis in NYC. So, we decided to help fans celebrate the game in the greatest city in the world by building the greatest city in the game: Tennis City from American Express

We fully transformed a 20,000 square foot space into an immersive indoor theme park that combined the sights, sounds and play of tennis, with art, music and play of New York. 

Any other jingle just isn't the same.

Edge has been loyal for years. To show this, we launched the line True Edge Lasts Forever and created a social activation offering to cover up those people who were not as loyal. With a can of Edge, of course.

Players can’t stop talking about McDonalds. Even on the football field. This campaign was the first brand to use the popular influencer Bad Lip Reading to help demonstrate players immense love for Mighty Wings and more.

In fact, this campaign was early credited for understanding how to advertise to the ever elusive Millinneal audience.

Brew 250+ varieties. Brew a cup or carafe. Brew for One. Brew for All. Whoever might appear.

Playtex Sport is dedicated to helping young women play on. Period. So when COVID hit and female high school athletes faced the loss of traditions like Senior Night, an evening they look forward to for years, we gave it to them anyway. Introducing Virtual Senior Night, hosted by “Cheer’ star Gabi Butler.

A new beer with more alcohol and a new DJ named Zedd made the perfect duo to emphasize the moment you’re ready to turn up the night.

State Farm takes the mystery out of insurance for everyone. Even cartoon characters.

If you can't sleep, then you can't dream. And that means your dreams are desperately bored without you. Not your typical way to promote a sleep drug, but it worked.

Silicon Valley and Game of Thrones were launching on the same night. So what to do? Create a cross-promotional web series in which "geek" culture could truly geek out.  "Chattin' Thrones" successfully launched to fan love that received 2,300,000+ plays in a week.

In the age of makeovers, only a department store like Macy's could pull off the biggest of them all: The Million Dollar Makeover. We recruited Clinton Kelly of What Not to Wear and introduced this online series that became a TV show.  We received over 20,000 entries, narrowed down to 8 participants and gave one lucky woman the dream of her life.

For children, the holidays are magical.  And this augmented reality app for Macy's brought magic to life in the form of the the popular character, Virginia.  

Skintimate shave gel and razors create a sensory rich experience through both touch and scent. So we created film that would evoke a sensory rich experience to the eyes.

The TV landscape has grown exponentially, making it difficult to know what’s actually good versus a waste of time. So to entice people toward HBO NOW, we set out to remind people that HBO has the highest-quality programming ever, with a massive catalogue on demand to prove it.

Introducing #TheGreatestDayinTVEver. We struck up a fertile social conversation around the greatest HBO viewing of all time. Based on responses, we created the greatest 24-hour playlist and offered it for free, resulting in views of the selected shows increasing by 200% on HBO NOW.

American Express prepared to relaunch the famous Black Card, also known as the Centurion Card. To do this, we decided to prove our exclusive benefits using something nearly impossible to get: a dinner reservation at Michelin starred Carbone in NYC. In fact, we proved it by bringing the entire restaurant to them. Introducing Carbone by Centurion, No. 103.

For three days only, we opened a new Carbone location in Cannes, France, where a large number of Centurion card members would be for a week. We interpreted the mid-century Italian American story behind the original location and transformed a house in the hills into a restaurant meets immersive old world garden party. This included Chef Mario Carbone, his kitchen, his captains, original menus, leave behind post cards, Super 8 family films of trips through Italy and even a Vanity Fair photographer prepared to capture family photos throughout the night.

Ultimately, the limited time restaurant attracted a large number of celebrities, CEOs and big headlines. And not a single influencer dime was paid.