Having insurance isn’t the same as having State Farm. Its like getting the protection of Bateman when you need the protection of Batman.

When New Yorkers left the city in droves during the pandemic for places like Florida, one of the best ways we could encourage them to return: remind them NYC Says Gay.

When you have State Farm, getting severed from your parents’ auto insurance doesn’t have to feel scary.

Caitlin Clark can’t miss from the State Farm logo.

Brew 250+ varieties. Brew a cup or carafe. Brew for One. Brew for All. Whoever might appear.

vitaminwater zero sugar is all self-expression and zero holding back. So we let players go all out in a first of its kind world in Fortnite.

Returning for the premiere of its fifth season, Game of Thrones was looking to break new fan engagement records. So we tempted everyone with a challenge: #CatchDrogon, the first worldwide social dragon hunt. To do this, we completely gamified Twitter, setting the rules that fans must set bait, wait and - if Drogon appears - retweet him within two minutes. Otherwise, he'll be gone.

By premiere time, we not only added 45,000 new followers for GoT on Twitter, but #CatchDrogon saw over 1.03 billion impressions. 

Get closer with Optimum and go farther in lots of ways. Often through walls.

State Farm agents and NBA point guards have one thing in common: they were born to assist.  So we created twins Cliff and Chris Paul, brothers separated at birth whose story, chapter by chapter, creates an assist fable. 

For the Schick Hydro global relaunch, we got intimate. Because your skin has feelings.

The US Open is not just tennis. It’s tennis in NYC. So, we fully transformed a 20,000 square foot space into an immersive indoor theme park that combined the sights, sounds and play of tennis, with art, music and play of New York. 

Playtex Sport is dedicated to helping young women play on. Period. So when COVID hit and female high school athletes faced the loss of traditions like Senior Night, an evening they look forward to for years, we gave it to them anyway. Introducing Virtual Senior Night, hosted by “Cheer’ star Gabi Butler.

All the flavor. Zero holding back.

Any other jingle just isn't the same.

To bring Cliff Paul to life for fans, we collaborated with Jordan brand to create his signature argyle and Cliff touches in the launch of Jordan CP3 on iD.  This resulted in the first shoe and apparel line that's Worn to Assist from the brothers who were Born to Assist.  

If you can't sleep, then you can't dream. And that means your dreams are desperately bored without you. Not your typical way to promote a sleep drug, but it worked.

Get hyped and train like a Baller, and you just might make it into Ballers.

State Farm takes the mystery out of insurance for everyone. Even cartoon characters.

Edge has been loyal for years. To show this, we launched the line True Edge Lasts Forever and created a social activation offering to cover up those people who were not as loyal. With a can of Edge, of course.

For children, the holidays are magical.  And this augmented reality app for Macy's brought magic to life in the form of the the popular character, Virginia.  

The TV landscape has grown exponentially, making it difficult to know what’s actually good versus a waste of time. So to entice people toward HBO NOW, we set out to remind people that HBO has the highest-quality programming ever, with a massive catalogue on demand to prove it.

Introducing #TheGreatestDayinTVEver. We struck up a fertile social conversation around the greatest HBO viewing of all time. Based on responses, we created the greatest 24-hour playlist and offered it for free, resulting in views of the selected shows increasing by 200% on HBO NOW.

Silicon Valley and Game of Thrones were launching on the same night. So what to do? Create a cross-promotional web series in which "geek" culture could truly geek out.  "Chattin' Thrones" successfully launched to fan love that received 2,300,000+ plays in a week.

In the age of makeovers, only a department store like Macy's could pull off the biggest of them all: The Million Dollar Makeover. We recruited Clinton Kelly of What Not to Wear and introduced this online series that became a TV show.  We received over 20,000 entries, narrowed down to 8 participants and gave one lucky woman the dream of her life.

When you’re ready to turn up the night, who better than Zedd and Justin Timberlake.